Strategy of Desire

found on Pinterest via melinmouseA
found on Pinterest via melinmouse

A few months ago I purchased a copy of The Spark Kit from Danielle LaPorte. It was one of the last times she was offering the kit since her book, The Fire Starter Sessions due out Mid-April, is an even deeper exploration of the topics covered.

It took me until this week to finally dive in, but I’m enjoying the process of turning my attention to my own strengths and desires in terms of business. Generally I’m so focused on the story behind other’s work that I give little time to my own. I’m still working my way through her lesson entitled “Strategy of Desire”, but I already love the new outlook it’s given me.

As small business owners we generally focus on the tasks that need to get done to reach our goals. We’re focused on the literal payoff or outcome as a result of what we do each day. Instead Danielle asks that we think about the feeling we want to have and choose our actions based on creating that feeling in our life.Today I was looking for the best rated beard trimmers for my friend John, he loves his beard and I though it’s a good gift idea :D. Do you desire a feeling of security, authority, popularity or respect?

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When Is It Time To Ask For Marketing Help?

9640586671830566_9KLkHvmW_fAt what point do you decide you need to hire someone to help you with your marketing either as a coach, consultant, or to simply take over?

This isn’t an easy question to answer because honestly for everyone it’s different. But a prospective client asked it of me recently and it got me thinking how do you decide to ask for help? At what point do you turn to someone outside your business for support and advice?

This prospective client isn’t in business yet, but has done a fair amount of the research to write her business plan and had a strong notion of where she is going. She is at a great point to hire a marketing coach. Since she hasn’t actually launched her brand she’ll be able to put everything in place to hit the ground running with a clear vision and identity.

However, there are many of us that don’t have the funds to hire help until we’re actually bringing in revenue. In that case we do what we can and gather free information wherever we can until it’s either not working or we feel we have the resources to really kick it into over drive. If things aren’t working anymore it could be that you’ve exhausted the free resources at your disposal and now need to invest in the business. It could also be that you’re just too busy to put in the marketing efforts you really need to. This is the point where you bring in a coach or consultant to refresh brand and really take it to the next level or you hire someone to take the weight off your shoulders and run your marketing efforts for you.

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How To Build Your Twitter Following

216806169530873979_JB8pqPlt_fOver the last two weeks I’ve talked about why you should use Twitter and how to jump in and get started. If you’ve followed my advice you’ve been playing around a little bit, but you’re probably starting to think about numbers. How many people respond or retweet your tweets and how many followers you have.

Like all worthwhile things it takes time, patience, and a bit of dedication. The @lightboxsf account only just broke 500 followers this last month and we’ve been using it for about a year and a half.

Now that you’ve gotten the hang of how it all works, it’s time to get focused and make Twitter work for you. The key to gaining followers and influence is to contribute and connect.


The concept of lists was my first pivotal discovery. When you view a list you see only the tweets of the people that have been added to it. It allowed to me to focus, get rid of the general noise of Twitter, and participate in a more meaningful way. You can create your own lists or follow those of others. You also don’t need to be following the user to add them to a list nor are you suddenly following everyone on a list you choose to follow.

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