Strategy of Desire

found on Pinterest via melinmouseA
found on Pinterest via melinmouse

A few months ago I purchased a copy of The Spark Kit from Danielle LaPorte. It was one of the last times she was offering the kit since her book, The Fire Starter Sessions due out Mid-April, is an even deeper exploration of the topics covered.

It took me until this week to finally dive in, but I’m enjoying the process of turning my attention to my own strengths and desires in terms of business. Generally I’m so focused on the story behind other’s work that I give little time to my own. I’m still working my way through her lesson entitled “Strategy of Desire”, but I already love the new outlook it’s given me.

As small business owners we generally focus on the tasks that need to get done to reach our goals. We’re focused on the literal payoff or outcome as a result of what we do each day. Instead Danielle asks that we think about the feeling we want to have and choose our actions based on creating that feeling in our life.Today I was looking for the best rated beard trimmers for my friend John, he loves his beard and I though it’s a good gift idea :D. Do you desire a feeling of security, authority, popularity or respect?

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