What if we told you that you already know everything you need to create a successful business brand?
Would you believe us? Or would you discount the statement and tell us you don’t know a thing about branding? We’re here to convince you that the strengths you possess, the values you believe in, and the passions you have can come together in brand story that reaches out and grabs customers.
We’re going to ask you some tough questions that will allow you to shape the story you want to tell and define who you want to tell it to. It's part self-realization, part dreaming big, all kick-ass confidence boost.
It's challenging to step back from (our businesses) to gain perspective about what our work says and means. I felt really well supported during this course.
Ink Yourself: Using Story to Make a Bold Impression starts May 21, 2012. Sign Up Now! Only 20 Spaces available.
Over the 5-week course you'll receive 2 weekly emails with exercises, probing questions, and inspirational examples to help you define your brand story, identify your target market, and get your message out into the world. By taking the time to complete each exercise you'll end this course more confident in your business message, more sure of the value you bring to customers, and ready to tell your rockstar story in a way that gets attention.
Course Outline
Week One: What Makes You Unique? - Vision, Passions, Goals
Week Two: What Are You Good At? - Benefits, Strengths, Process, Weaknesses
Week Three: Who Is Your Target Market? - Demographics, Interests, Needs
Week Four: Creating A Guiding Statement - Tagline, Elevator Pitch
Week Five: Showing It All Off - About Statement, Look, Feel, Materials
What To Expect
You'll receive an email each Monday that outlines the week's lesson centered around one concept in building your brand story. You’ll be prompted to jot down notes, do research and complete more in-depth assignments geared toward fully realizing how amazing you and your business are. On Thursdays you'll receive an additional email with a follow up exercise designed to break through common struggles or build on the initial assignment.
Because we also believe strongly in the knowledge and experience of the group we've set up a forum for all members to ask questions and gather advice. Both of us will moderate the forum and add our two cents where necessary, but ultimately this is a space that will be guided by you and your needs. We want you to make friends as much as we want you to build a successful brand.
I really enjoyed being able to post thoughts/issues and have others comment. This brings fresh debate/ideas/sharing to the table and made me feel not so alone in the struggle. Also, I could go back over my original answers and re-think them.
And if that wasn't enough we will also hold a group call so that you can directly ask us questions and learn from each other's experiences. A transcript of the call will be sent out to each of you so that you won't have to worry about jotting down notes or even if your schedule doesn't permit you to join us.
Book your spot now before they're all gone.
Who Is This Course For?
If you’ve got an idea for a product or service and just don’t know where to begin this course will get you started on the right foot.
If you’ve been working on your business for a while and are having trouble getting it off the ground this course will take you to the next level.
I thought I had covered these bases (in my business), but I was glad to take a second look at my decisions. It gave me a lot of food for thought. This course is not just for beginners but for those who need a refresher too!
All successful companies are based on a strong, clear identity and know exactly whom they’re selling to. Over the 5 weeks of this course you’ll take a hard look at your personal strengths, passions, and values to find your own unique identity and discover the target audience that will be most excited about what you have to offer. Once you're confident in what you have to offer and the value you bring to your customers, you'll have a strong business presence that people will remember.
Don’t miss out on a great opportunity to discover your hidden potential. We know you have it in you!
Sign up now for the full 5-week Ink Yourself e-course starting May 21, 2012 - $250.
Still Not Convinced?
This course covers the information we give our coaching clients in the first 6-8 sessions they work with us. Not only does that cost more than double it also takes at least twice the time. And you still get our full support for the full 5 weeks in the forum, via email, and on our group call.
If we can help you gain just a few new customers, the course will have paid for itself. However, if those few new customers are your ideal clients, the ones that love everything you make and tell all their friends, you've got the makings for something much bigger than a money making business.
Getting clear on what you do best and who you do it for gives you a confidence that is recognizable and makes your business memorable. Let us help you find that confidence!